Executive Digital Marketing Program
Experts in the field have created this course to give you a comprehensive understanding of the field of digital marketing.
Through intensive hands-on experience on a variety of simulations and projects, the learners will have the necessary abilities after completing this course, enabling them to plan, organize, and carry out their own digital marketing campaigns.
Executive Digital Marketing Program
Introduction
Successful businesses understand their markets, choose customers carefully, and deliver and capture maximum value. Boost revenue and profit by targeting the right segments, designing effective go-to-market strategies, building high-value brands and effective sales teams, and taking full advantage of today’s digital technologies.
The Benefits Of An Advanced Digital Marketing Program (A D M) India’s Most Advanced Digital Marketing Curriculum.
• Access 100+ Premium Tools.
• Get Trained By Industry Expert.
• Get Hands-on Experience On Real Time Live Digital Marketing Projects.
• Get One-on-one Personal Consultation For Doubts And Clarifications.
• Get 6 Months Dedicated Support For Every Student.
• Get 100+ E-books.
• Course Material (Hard & Soft Copy).
• 64 GB Pendrive with Video Tutorials & assessment..
• 3 Certification from Google, Lynda, WebFx & ODM.
Fill the form and Download Curriculum
Hands-On Digital Marketing Projects
Programme Overview
The world of marketing and reaching out to potential customers has changed with the rise of technologies. Businesses need to reach their customers and keep them engaged through digital channels. How does the modern customer respond to marketing? And what does marketing mean in the digital world?
This program is designed to help professionals understand the impact of the Internet on consumer behaviour and develop a digital marketing strategy on:
- How to reach and target the digital consumers and users.
- Understand digital marketing investment channels.
- Collect, measure, and analyse qualitative and quantitative data.
- Modify current business operations to provide a better online experience.
Programme USP
- Understand customer behaviour and expectation in the digital world.
- Build digital marketing strategies using models and processes.
- Describe digital marketing technologies and platforms.
- Identify correct metrics and measure ROI.
Programme Contents
- Introduction to Marketing Management
- Consumer Behaviour
- Understanding the Customer
- Search Engines: Organic Search and Keywords
- Search Engine Advertising
- Display Ads and Targeting
- Social Media Strategy
- Email Marketing and affiliate marketing
- Influencers, Communities and Online Reputation
- Landing pages, microsites, and Mobile Apps
- Digital Marketing analytics – Data Sources
- Frameworks for Evaluation – ROI, CLV, CPM, CPC, CPA, Community Engagement
- Attribution Issues and Experimentation
- Digital Marketing Strategy Planning, Execution, Assessment, and Refinement
- Capstone Project
Please Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & programme hours.
Duration & Number of Session Hours
18 Weeks
| Total Learning Effort Break-up:
|
Pedagogy
- Recorded lectures by faculty.
- Live webinar by ODM Faculty/ Industry Expert.
- Assignments and quizzes for program evaluation.
- Teaching Assistant to support learning and program completion by Emeritus (Office Hours – Debrief session for assignments & weekly Topics/QA).
- Final assignment by ODM and Graded by Emeritus.
- Case studies, quizzes, practices exercise, additional resources on the topics in the course.
Certification
Successful Completion Certificate by Premier Digital Marketer OPC Private Limited.
Eligibility Criteria
- Minimum Graduate or Diploma Holder (10+2+3).
| Index |
| Non-Accredited Institute |
|---|---|---|
| Accredited institution | Accredited by three global accreditation bodies – EQUIS, AACSB and AMBA. This is the highest in PG business education | No accreditation |
| Curriculum | Designed by India’s No.1 Business School* | Designed by a non-accredited Institute |
| Recognition of Certificate | Certificate is recognised globally. Instantly adds credibility to your resume | Certificate may be recognised in one or two cities in India |
| Lifetime association | Lifetime association with one of the best Business Schools in India | Associated with a small institute |
| Credibility of faculty | Learn from globally renowned odm faculty and get best-in-class knowledge through high-definition pre-recorded videos | Faculty are not globally renowned |
| Financial Times Rankings 2023 | No.1 Digital Marketing Courses 2023 in India* No.10 in Asia | No ranking |
| Live online sessions by programme leaders |  |  |
| Weekly doubt clearing sessions | | |
| Access to 29000+ ISB Executive Network and Instagram Comunity | | |
| Exclusive invitations to Online and Offline events by ODM Executive Education | | |
| Flexible payment options | | |
Soft Skill
Learn the right body language, soft skills, & presentation techniques needed to become a professional.
Mock Interviews
To get ready for all interview rounds and questions, practice with multiple levels of mock interviews.
Portfolio Building
Make a standout marketing portfolio for demonstrating to your prospective employers and clients.
Resume Building
Create a powerful digital marketing CV highlighting your credentials, experiences, & skills to land a job.
Interview
Our recruitment specialist will help you optimize your job portals & provide interview opportunities.
Hands on Experience in All Tools
Experience
With this innovative digital marketing curriculum driven by Gen AI from one of India’s leading marketing colleges, you can advance your career and differentiate yourself from the competition. With this digital marketing course, you will learn how to use all of the well-known generative AI tools, such as Chat GPT, MidJourney, and many more.
Education
Top-notch digital marketing course material delivered through live projects, recorded video lectures, online classes, and case studies by prominent academicians and business executives. Modules for generative AI are now incorporated.
Earn while you study
Earn a digital marketing certificate from prestigious and globally renowned universities and get prepared to land your dream job. These courses will also introduce you to key digital marketing channels, including search engine marketing, email marketing, social media marketing, and web analytics.
Award Winning Course
Many Agencies has rewarded and featured us as the best digital marketing course providers.
Workshop Achievement
Our CEO has provided an offline workshop for a developer that WordPress.org conducts this year. Covered 30+ entrepreneur workshops for those who already have their own company in Digital Marketing.
Agency Award
Our Digital Media achieved several awards in Digital Marketing by Bhandhanproperties, ARC Musicq Kannada, and so on.,
Study at Your Own PLace
Boost Your Career by Learning Skills in High Demand
Who is This Digital Marketing Course For ?
Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
Top Skills You will Learn with MICA's Digital Marketing Course
Generative AI in digital marketing, SEO, Search and Display advertising, Social Media Marketing, Content Marketing, Branding, Web Analytics
Job Opportunities
Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager, Associate Consultant Business Analyst (Sr.) Associate – Digital Marketing
Placement Assistance
Candidates will get proper placement assistance as other institutes won’t provide fake promises. Our pavement department will work effectively until you get a job.
Live Projects Access
As any institute or college will not provide a live project experience. Because fresher can’t handle the big projects. But we are not only an institute also an agency who has 500+ projects completed across the globe.
Minimum Eligibility Required?
Need Basic computer skills in MS Office etc.,
Testimonials
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