Executive Digital Marketing Program

Experts in the field have created this course to give you a comprehensive understanding of the field of digital marketing.
Through intensive hands-on experience on a variety of simulations and projects, the learners will have the necessary abilities after completing this course, enabling them to plan, organize, and carry out their own digital marketing campaigns.

Executive Digital Marketing Program

Introduction

Successful businesses understand their markets, choose customers carefully, and deliver and capture maximum value. Boost revenue and profit by targeting the right segments, designing effective go-to-market strategies, building high-value brands and effective sales teams, and taking full advantage of today’s digital technologies.

The Benefits Of An Advanced Digital Marketing Program (A D M) India’s Most Advanced Digital Marketing Curriculum.

• Access 100+ Premium Tools.

• Get Trained By Industry Expert.

• Get Hands-on Experience On Real Time Live Digital Marketing Projects.

• Get One-on-one Personal Consultation For Doubts And Clarifications.

• Get 6 Months Dedicated Support For Every Student.

• Get 100+ E-books.

• Course Material (Hard & Soft Copy).

• 64 GB Pendrive with Video Tutorials & assessment..

• 3 Certification from Google, Lynda, WebFx & ODM.

Fill the form and Download Curriculum

Hands-On Digital Marketing Projects

Programme Overview

The world of marketing and reaching out to potential customers has changed with the rise of technologies. Businesses need to reach their customers and keep them engaged through digital channels. How does the modern customer respond to marketing? And what does marketing mean in the digital world?

This program is designed to help professionals understand the impact of the Internet on consumer behaviour and develop a digital marketing strategy on:

How to reach and target the digital consumers and users.
Understand digital marketing investment channels.
Collect, measure, and analyse qualitative and quantitative data.
Modify current business operations to provide a better online experience.

Programme USP

Understand customer behaviour and expectation in the digital world.
Build digital marketing strategies using models and processes.
Describe digital marketing technologies and platforms.
Identify correct metrics and measure ROI.

Programme Contents

Introduction to Marketing Management
Consumer Behaviour
Understanding the Customer
Search Engines: Organic Search and Keywords
Search Engine Advertising
Display Ads and Targeting
Social Media Strategy
Email Marketing and affiliate marketing
Influencers, Communities and Online Reputation
Landing pages, microsites, and Mobile Apps
Digital Marketing analytics – Data Sources
Frameworks for Evaluation – ROI, CLV, CPM, CPC, CPA, Community Engagement
Attribution Issues and Experimentation
Digital Marketing Strategy Planning, Execution, Assessment, and Refinement
Capstone Project

Please Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & programme hours.

Duration & Number of Session Hours

18 Weeks 18 weeks Async Programme 61 hours 4 – 6 hours of weekly commitment	Total Learning Effort Break-up: Recorded Video Hours: 20 Live Webinars: 1 Assignments and Other Learning Activities: 40

Pedagogy

Recorded lectures by faculty.
Live webinar by ODM Faculty/ Industry Expert.
Assignments and quizzes for program evaluation.
Teaching Assistant to support learning and program completion by Emeritus (Office Hours – Debrief session for assignments & weekly Topics/QA).
Final assignment by ODM and Graded by Emeritus.
Case studies, quizzes, practices exercise, additional resources on the topics in the course.

Certification

Successful Completion Certificate by Premier Digital Marketer OPC Private Limited.

Eligibility Criteria

Minimum Graduate or Diploma Holder (10+2+3).

Index		Non-Accredited Institute
Accredited institution	Accredited by three global accreditation bodies – EQUIS, AACSB and AMBA. This is the highest in PG business education	No accreditation
Curriculum	Designed by India’s No.1 Business School*	Designed by a non-accredited Institute
Recognition of Certificate	Certificate is recognised globally. Instantly adds credibility to your resume	Certificate may be recognised in one or two cities in India
Lifetime association	Lifetime association with one of the best Business Schools in India	Associated with a small institute
Credibility of faculty	Learn from globally renowned odm faculty and get best-in-class knowledge through high-definition pre-recorded videos	Faculty are not globally renowned
Financial Times Rankings 2023	No.1 Digital Marketing Courses 2023 in India* No.10 in Asia	No ranking
Live online sessions by programme leaders
Weekly doubt clearing sessions
Access to 29000+ ISB Executive Network and Instagram Comunity
Exclusive invitations to Online and Offline events by ODM Executive Education
Flexible payment options

Soft Skill

Learn the right body language, soft skills, & presentation techniques needed to become a professional.

Mock Interviews

To get ready for all interview rounds and questions, practice with multiple levels of mock interviews.

Portfolio Building

Make a standout marketing portfolio for demonstrating to your prospective employers and clients.

Resume Building

Create a powerful digital marketing CV highlighting your credentials, experiences, & skills to land a job.

Interview

Our recruitment specialist will help you optimize your job portals & provide interview opportunities.

Hands on Experience in All Tools

Experience

With this innovative digital marketing curriculum driven by Gen AI from one of India’s leading marketing colleges, you can advance your career and differentiate yourself from the competition. With this digital marketing course, you will learn how to use all of the well-known generative AI tools, such as Chat GPT, MidJourney, and many more.

Education

Top-notch digital marketing course material delivered through live projects, recorded video lectures, online classes, and case studies by prominent academicians and business executives. Modules for generative AI are now incorporated.

Earn while you study

Earn a digital marketing certificate from prestigious and globally renowned universities and get prepared to land your dream job. These courses will also introduce you to key digital marketing channels, including search engine marketing, email marketing, social media marketing, and web analytics.

Award Winning Course

Many Agencies has rewarded and featured us as the best digital marketing course providers.

Workshop Achievement

Our CEO has provided an offline workshop for a developer that WordPress.org conducts this year. Covered 30+ entrepreneur workshops for those who already have their own company in Digital Marketing.

Agency Award

Our Digital Media achieved several awards in Digital Marketing by Bhandhanproperties, ARC Musicq Kannada, and so on.,

Study at Your Own PLace

Boost Your Career by Learning Skills in High Demand

Who is This Digital Marketing Course For ?

Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals

Top Skills You will Learn with MICA's Digital Marketing Course

Generative AI in digital marketing, SEO, Search and Display advertising, Social Media Marketing, Content Marketing, Branding, Web Analytics

Job Opportunities

Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager, Associate Consultant Business Analyst (Sr.) Associate – Digital Marketing

Placement Assistance

Candidates will get proper placement assistance as other institutes won’t provide fake promises. Our pavement department will work effectively until you get a job.

Live Projects Access

As any institute or college will not provide a live project experience. Because fresher can’t handle the big projects. But we are not only an institute also an agency who has 500+ projects completed across the globe.

Minimum Eligibility Required?

Need Basic computer skills in MS Office etc.,

Testimonials

Trusted by 18500+ Students in India

★★★★★ 5/5

18500+ Ratings

Google Reviews

I have taken Advance Digital Marketing Course were Trainer are so friendly and help me to learn new skills to pursue my career

★★★★★ 5/5

Anitha

Mr Balaji Sir head trainer who work for various top projects in World. I was selecting a slot under him, he trainer from scratch to advance were I can really tell we can go bliendly with Our Digital Media compare to other Institute and online training program. Because we have video session and personal mentor for classes

★★★★★ 5/5

Tejashwini

The thing that separates ODMmodules from others is the content. Though I have attended and done courses in the past, one thing I can vouch for is that the learning modules are extremely well-structured and a great source of knowledge. The faculty is outstanding and extremely knowledgeable.

★★★★★ 5/5

John Peter

Overall all the matters and guidance provided is very good and productive, as of now there is nothing in specific i would like to recommend for change.,The program focus more on practical work which helps the student to learn more specifically, which is very helpful for future projects.